So, I had heard through the grapevine about a new BBQ joint that opened back in July in Bella Vista called Blue Belly BBQ. I love BBQ, so I was all set to tell Mr. Fox about it so we could go try it the next time we were out that way.
Wanting to delve deeper into this, I took a look at the attached screen shot of what exactly Blue Belly BBQ tweeted, and was flabbergasted.
Conveniently enough, they pulled the tweet shortly after posting it, but obviously not before it hit the Twitterverse.
You would think that, seeing as this restaurant is in its “infancy” (in that they’ve only been open a few weeks), they would want to keep up a good rapport with their customer base, rather than choosing to get butthurt over a 3-star review on Yelp.
If it’s one thing I’ve learned in the few years I’ve been on Twitter, as well as the research I’ve done on brand management, you NEVER want to misrepresent your brand as a butthurt whiny twat on your business Twitter account. I mean, haven’t people learned? And then having the gall (although it got deleted) to talk shit about their customers on said Twitter page? AND THEN talk shit about them to other patrons?
I get the fact that Blue Belly just wants to vent, and that’s all fine and good. There are places to vent about customers anonymously that don’t affect your business, one of those being Not Always Right . But when you’re a brand new restaurant trying to gain traction in a big city like Philadelphia, you don’t want to trash talk your customers on your Twitter page, especially when your Twitter account is an extension of your brand, especially when you advertise the link to your Twitter account right on your homepage.
And here we have local
brewing company patron, joining in on the trash talk commentary. Basically saying that Allison had no right to leave the review based on one experience. Well, I don’t know about all of you, but if I go to a place once and have a less-than-stellar experience, then hell yeah I’m going to leave a bad review (or write a review here or send it to Philly Phoodie) and not go back.
Defending a business owner’s right to vent? Like I said above, that’s perfectly fine to do WHEN YOU’RE NOT ON A PUBLIC FORUM USING A TWITTER ACCOUNT WITH YOUR BUSINESS NAME ON IT TO BUILD YOUR BRAND.
Edit as of Aug 20, 2012 – @MellodyBrewing wrote me an email this morning asking me to clarify that he is actually not a business, but someone that left the corporate world to follow a love of beer.
As it turns out, another negative review was left on their Yelp page a a few days ago, and Blue Belly decided to trash talk them as well. So it didn’t actually start with Allison’s review. It started with Jane T’s review.
Now, I know that I don’t have any pull here in Philly when it comes to local restaurants. But I would like to think that the small group of us on Twitter could spread something like this like wildfire. I know that I will never eat at Blue Belly BBQ because of this. I won’t even give them a chance, for fear that I be ridiculed on Twitter should I dislike the food and make a bad review about it. I guess I still find myself confused and flabbergasted at the fact that this business would even do something like this. I mean, really?
Please pass this around. I doubt they’ll apologize, but hey, who knows? Oh and, before anyone gets on here and defends Blue Belly, stop and think for a moment. If you were a freshly started business trying to build your brand, would you do something like this? I don’t think so. There’s venting, and there’s shooting yourself in the foot.
As of 5:40PM EST on August 20, 2012, Eugene Giuffi, the owner of Blue Belly BBQ and Cochon, both admitted and apologized to Allison, in a public tweet on their timeline.
But of course this was not before he joined a thread on his business Facebook page. Although, that was after he deleted a half dozen or so comments.
Honestly though, regardless of the fact that Eugene made a public apology on twitter, he still made the tweet in the first place! And as many people tend to forget, Google remembers everything.