26; May 18; wife, cat mom; foodie, designer, blogger, knitter, yarn junkie, Wordpress guru, geek extreme; Mac connoisseur and Instagram addict.


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how to lose your customer base

So, I had heard through the grapevine about a new BBQ joint that opened back in July in Bella Vista called Blue Belly BBQ. I love BBQ, so I was all set to tell Mr. Fox about it so we could go try it the next time we were out that way.

That is, until tonight, I happened upon a retweet from Mikey Ilagan of a tweet made by Allison Berger on Twitter, about a review she made on Blue Belly BBQ’s Yelp page earlier this evening.

blue belly bbq butthurt bad customer service twitter

Wanting to delve deeper into this, I took a look at the attached screen shot of what exactly Blue Belly BBQ tweeted, and was flabbergasted.

blue belly bbq butthurt bad customer service twitter

Conveniently enough, they pulled the tweet shortly after posting it, but obviously not before it hit the Twitterverse.

blue belly bbq butthurt bad customer service twitter

You would think that, seeing as this restaurant is in its “infancy” (in that they’ve only been open a few weeks), they would want to keep up a good rapport with their customer base, rather than choosing to get butthurt over a 3-star review on Yelp.

blue belly bbq butthurt bad customer service twitter

If it’s one thing I’ve learned in the few years I’ve been on Twitter, as well as the research I’ve done on brand management, you NEVER want to misrepresent your brand as a butthurt whiny twat on your business Twitter account. I mean, haven’t people learned? And then having the gall (although it got deleted) to talk shit about their customers on said Twitter page? AND THEN talk shit about them to other patrons?

blue belly bbq butthurt bad customer service twitter

I get the fact that Blue Belly just wants to vent, and that’s all fine and good. There are places to vent about customers anonymously that don’t affect your business, one of those being Not Always Right . But when you’re a brand new restaurant trying to gain traction in a big city like Philadelphia, you don’t want to trash talk your customers on your Twitter page, especially when your Twitter account is an extension of your brand, especially when you advertise the link to your Twitter account right on your homepage.

blue belly bbq butthurt bad customer service twitter

And here we have local brewing company patron, joining in on the trash talk commentary. Basically saying that Allison had no right to leave the review based on one experience. Well, I don’t know about all of you, but if I go to a place once and have a less-than-stellar experience, then hell yeah I’m going to leave a bad review (or write a review here or send it to Philly Phoodie) and not go back.

blue belly bbq butthurt bad customer service twitter

Defending a business owner’s right to vent? Like I said above, that’s perfectly fine to do WHEN YOU’RE NOT ON A PUBLIC FORUM USING A TWITTER ACCOUNT WITH YOUR BUSINESS NAME ON IT TO BUILD YOUR BRAND.

Edit as of Aug 20, 2012 – @MellodyBrewing wrote me an email this morning asking me to clarify that he is actually not a business, but someone that left the corporate world to follow a love of beer. 

As it turns out, another negative review was left on their Yelp page a a few days ago, and Blue Belly decided to trash talk them as well. So it didn’t actually start with Allison’s review. It started with Jane T’s review.

blue belly bbq butthurt bad customer service twitter

Now, I know that I don’t have any pull here in Philly when it comes to local restaurants. But I would like to think that the small group of us on Twitter could spread something like this like wildfire. I know that I will never eat at Blue Belly BBQ because of this. I won’t even give them a chance, for fear that I be ridiculed on Twitter should I dislike the food and make a bad review about it. I guess I still find myself confused and flabbergasted at the fact that this business would even do something like this. I mean, really?

Please pass this around. I doubt they’ll apologize, but hey, who knows? Oh and, before anyone gets on here and defends Blue Belly, stop and think for a moment. If you were a freshly started business trying to build your brand, would you do something like this? I don’t think so. There’s venting, and there’s shooting yourself in the foot.

[hr]

As of 5:40PM EST on August 20, 2012, Eugene Giuffi, the owner of Blue Belly BBQ and Cochon, both admitted and apologized to Allison, in a public tweet on their timeline.

blue belly bbq butthurt bad customer service twitter

But of course this was not before he joined a thread on his business Facebook page. Although, that was after he deleted a half dozen or so comments.

blue belly bbq butthurt bad customer service twitter

Honestly though, regardless of the fact that Eugene made a public apology on twitter, he still made the tweet in the first place! And as many people tend to forget, Google remembers everything.

blue belly bbq butthurt bad customer service twitter

  • http://www.classicyuppie.com/ John Fox

    The sad part is that all the press they’re brand is getting over this, it will polarize people to one of two camps: 1) those that will be completely disgusted and vow to never eat there and those same people will forget/forgive over time and wind up eating there anyway, and 2) those which all they will see is the brand over and over and over again and wonder what the fuss is about over their food and try them anyway. Either way, they don’t lose and the adage is true: there is no such thing as bad press.

    • http://www.estherfox.com/ Esther

      I hate that you always have to play devil’s advocate.

      But yes, you’re unfortunately right.

      • http://www.classicyuppie.com/ John Fox

        It’s not that I was trying to play Devil’s Advocate regarding your thoughts, just exposing the sad fact of the matter.

        • http://www.estherfox.com/ Esther

          I like how people voted your comment down for abuse. I have no idea why @_@.

  • joshua williams

    I have worked in the customer service industry for 14 years, This is absolutely ridiculous. Why would you ever misrepresent your business in such a way. Perhaps it isn’t a misrepresentation though. I would hate to see what would happen to someone who complained inside their restaurant. Would they publicly ridicule them as well? Would they mock them in front of the entire restaurant? This response would steer me away from even visiting this place. They could have the best bbq ever and I would still never visit because they have shown me they cannot handle a complaint.

    • http://www.estherfox.com/ Esther

      I completely agree with you. Could you imagine if Scotty did something like this?

  • Brian Hacker

    Does the owner of this place have any managerial/ownership experience? Do they realize they are in a service-based industry, i.e. your business lives and dies by how customers ultimately view your business?
    That response was immature and rude at best. What’s even worse, however, is the fact that they are defending their immature response by complaining their operation is in “infancy” (just like their maturity, evidently). It’s pretty crazy to me that someone would get that upset by a 3-star Yelp review. Get over it. When you own a public business you subject yourself to criticism. That’s how this works.
    Unfortunatley John Fox is right: no press is bad press. This establishment and the person who owns this may profit off of this little stunt.
    Never ceases to amaze me the people that apparently function in our society. What ever happened to civility…

    • http://www.estherfox.com/ Esther

      I agree, no press is bad press, but it’s just unfortunate that it had to come to this. He could have just been civil and reached out to Allison in an attempt to win her back as a customer. But no, instead he had to make fun of her appearance on a public forum. Just because he deleted it, doesn’t make it any less there.

  • Fran Meehan

    I totally agree with you. It’s obvious they have never been in business before and they absolutely do not know how to treat people. Their response to the reviewer was awful! If they were business savvy, they should have used the review as constructive and thank the reviewer for letting them know so that they could improve.

    • http://www.estherfox.com/ Esther

      The sad thing is that they apparently own and run another local restaurant, so given that fact, they shouldn’t be strangers to this kind of thing. But it really bothers me that someone with the experience he has is doing something so childish!

  • http://eagleapex.com eagleapex

    Sounds like it’s time to leave a review of my MEH expereince there.

    • http://www.estherfox.com/ Esther

      Right on!

  • http://www.dmuth.org/ Douglas Muth

    Looking at the latest posts in their Twitter feed, they still seem pretty unapologetic about the whole thing.

    Did Charles Carreon go into the food business when weren’t looking?

    I also left a comment on their Facebook page: https://www.facebook.com/BlueBellyBBQ/posts/307884855976583 I’m really hoping they were just having a bad day and will come to their senses and realize how silly this whole thing is.

    • http://www.estherfox.com/ Esther

      Looks like your comment, along with several others, have since been deleted from their Facebook page. Which doesn’t surprise me. But they should know that even if they delete it, it’s not going to make it magically disappear.

      • http://www.dmuth.org/ Douglas Muth

        Wow, that’s classy of them. And by “classy”, I mean “silly”.

        It’s certainly their right to remove comments from their Facebook page that they don’t like, but trying to stamp out criticism isn’t going to help their image any.

  • http://twitter.com/LisaEirene Lisa Eirene

    WOW that is so tacky! Clearly they do not want to stay in business long if they are talking smack about their customers.

    • http://www.estherfox.com/ Esther

      Tacky is an understatement!

  • http://about.me/allieharch Allie Harcharek

    Nice post, Esther. As of 2:45 p.m., they’ve deleted most of the offending tweets but haven’t said anything further.

    • http://about.me/mikeyil Michaelangelo Ilagan

      Aaaaaaaand they’re also deleting FB posts. Nice.

    • http://www.estherfox.com/ Esther

      Thank you! And yeah, because deleting the tweets doesn’t make it all go away :/

  • JustAnotherChef

    Was the tweet in poor taste? Yes. That can’t be denied. But how about looking at Yelp from a small business point of view. You bust your ass to create your dream. You pour your sweat, blood, tears and lets not forget all your money into this business. Then one person comes in. Eats your food and writes a review based on their own personal food preferences. Now restaurants don’t ask to be a part of Yelp. They have no choice in the matter. So every Tom, Dick and Harry is now in direct control of your business. Sending people away simply because they prefer their pulled pork a bit spicier or what have you. I understand that’s the nature of the beast, but it’s bullshit. You can’t take someones “constructive criticism” and use it to “improve” someones personal food preference!
    I’m not defending that tweet. And i agree that a new business owner (which he is not, he has another very successful restaurant) should be doing everything in their power to build a customer base. I am, however, defending a chef’s right to be pissed off when people who don’t know what they are talking about run their mouths.

    With that said, writing a blog about some Internet gossip is what the Internet is for these days. But encouraging readers to spread gossip like wildfire and try to single handily bring down a small business? Now THAT is in poor taste. Have your opinions. Tell people about them on a meaningless blog. But don’t be an Internet bully. Then you become part of the problem, not the solution.

    • http://about.me/mikeyil Michaelangelo Ilagan

      Internet bully? Uh, no.

      If anything Blue Belly BBQ has been fucking themselves over from square one and this is their responsibility. This whole debacle, this blog post.

      Did they have a choice for being on Yelp? No. But did they have a choice to not call somebody ugly (in so many words) over their opinion on food? Yes. Calling somebody some names when they didn’t like something about your business crosses the line. It was a personal attack on their looks and completely outside of restaurant/customer critiquing. IMO they deserve everything coming to them until they just man up and admit they fucked up.

    • moopaloop

      Did you read the review? It acknowledged that someone else enjoyed their meal… what is the issue? Businesses may not ask to be on Yelp, but is no one supposed to express their own opinion? That’s ridiculous. Businesses have long thrived by word of mouth… the mouth is just internetly in our times.

      I’ve labored over many love projects, including those involving steep investment and food service. News flash: not everyone likes all food. Expect people to talk about it. It’s business, even if she trashed the place (which she didn’t). Can’t take it? Don’t be in the service industry.

    • zj

      There is a difference between preference and quality. The review was fair and honest and gave the place 3 stars. The reviewer is not trying to bring down a small business. Any damage here is self-inflicted and well deserved. This was an opportunity to turn a dissatisfied customer into a satisfied one. Instead, the owner took to crude, immature personal attacks. The only bully here is the owner of Blue Belly BBQ.

      • http://www.estherfox.com/ Esther

        Completely agreed! It was not my intention to bring down a small business, nor will that ever be my goal. If I am an internet bully because I brought to light a crude attempt at humor by a local business owner because he was dissatisfied with a patron’s experience in his restaurant, then so be it. But Gene shot himself in the foot as soon as he made that tweet (and subsequently deleted it), and any backlash he receives as such is all on him.

    • http://www.estherfox.com/ Esther

      You say you’re not defending the tweet, yet you’re defending Chef Gene’s right to be pissed off? Did you even read the review?? Allison gave 3 stars because the other person in her party enjoyed their sandwich even when she didn’t. I fail to see how this is someone running their mouth because they “don’t know what they’re talking about.”

      And who cares if he owns another restaurant? You would think that, given that experience with being a seasoned chef and business owner, that he would know better!

      I am sorry that you feel that I am being an internet bully. It was not my intention to bring down a small business, nor will that ever be my goal. I only wanted to point out the fact that they weren’t doing themselves any favors by trash-talking their customers on their Twitter page, which is an extension of their business’ brand. Hey, if he’s got a personal Twitter account, he can say whatever he wants. But since this account he was using represents Blue Belly BBQ, he is going to have to do a lot of damage control to save his reputation.

      • http://twitter.com/DonnaReedSteph stephanie anderson

        @phillynikongal:disqus Definitely not bullying. I believe you were informing the public of a pertinent and unfortunate news happening. And agreed on the business vs personal Twitter account. My husband, who alerted me to your post, made the EXACT same distinction in this case about 5 minutes ago!

      • justanotherchef

        My defense goes to chefs (in general) having a bone to pick with yelp (in general). I agreed 100% that as for as yelp reviews go this particular one was fair and well spoken. And I’d like to add that i have no problem with you sharing this story. Truthfully, If you hadn’t, i might not have know this went on (not that that would be the end of the world). The sediment ‘tell as many people as you know’, doesn’t sit too well with me. IMHO, deliver the information and allow the reader to act as they see fit.

  • melinda

    sadly this has happened before. those running social media don’t always have the thinking caps on when it comes to representing a business.

  • http://twitter.com/DonnaReedSteph stephanie anderson

    Gah, wrote a comment and lost it :/ Thank you for writing this! As one in social media, I think it is in bad taste for a brand or company to engage negatively with a customer. Websites like Yelp exist for the very reason of reviews. I often check reviews before eating at a restaurant or booking a hotel stay. Why? Because I want to make an informed decision. If there is 1 bad apple comment in the midst of 1000 good apple comments? I disregard it to an overly-critical critic. If there are many bad comments saying the same thing over and over? I take notice and take heart.

    Brands and companies have the opportunity to allow bad reviews to make them BETTER not bitter. I’ve seen companies actually reach out to negative reviews and tweets, asking for constructive criticism. This is mature, classy and GOOD customer service.

    My advice? We live in a social media driven world, and reviews are part of the business territory. You only have one chance to make a first impression. So be a company worth writing good reviews for.

    And LEARN from your mistakes.

    • http://www.estherfox.com/ Esther

      Unfortunately, I have seen too many small businesses become bitter rather than better. It’s really sad! I have had several restaurants reach out to me as a customer after I’ve left them bad feedback about service/quality/food, and because of that fact, I almost always give them a second chance.

  • http://twitter.com/DonnaReedSteph stephanie anderson

    All that to say, while we as the public have POWER with social media, we should use that power judiciously. We should use the power of social media interactions and reviews for GOOD not bad.

  • http://www.sayitrahshay.com Rachee

    Holy moley!
    I’ve heard of venting but wow!
    When one works with the public one has to know that they can’t please everyone all of the time. Negatives will happen, people will complain, as is life. The tweeter needs to get her own twitter account so that she can tweet and vent all she wants without hurting her brand.
    -r

  • http://twitter.com/foodsweatnbeers Jordan P

    I’ve actually had business owners reach out to me after a somewhat negative review to ask what they could do to up their star-rating. I recognize the plight of a small business owner but, instead of lashing out through twitter, why not take the time to interact with the “offending” reviewer. One of the best things about Yelp, IMO, is the way that you can update your reviews. If you’ve had a better (OR worse) experience, that can easily be reflected in an updated review. Maybe Yelp isn’t a perfect system, but it’s also designed to allow for communication between business owners and patrons and that, to me, is the greatest aspect of the site that is also one of the most overlooked.

    • http://twitter.com/LisaEirene Lisa Eirene

      I’ve had business owners contact me as well. I review places pretty bluntly. If the service sucks, I’ll point out all the reasons why. I’ve had several business owners get pretty angry and aggressive in their emails. My response? Improve your business model and treat customers with respect! It’s not MY fault that I had bad service. And I appreciate it when people review places honestly.

      • http://www.estherfox.com/ Esther

        Yes! Some businesses are quick to pass the buck on their patrons because they can’t admit to doing something wrong! Like, oh, it was probably just because you came on a busy night. No! The business should be equipped to handle busy nights and keep up their good rapport instead of blaming the customer for coming at a bad time. (I speak from personal experience on that one. A restaurant actually said that to me once, and I laughed in their face.)

    • http://www.estherfox.com/ Esther

      I had this happen most recently after the Night Market in Mt. Airy. A few of the food trucks had clearly posted stickers that said they took Square and LevelUp, yet when I went to order, it was cash only, and they had no cash only sign. One of the owners even told me, very rudely, that it was “too much effort”. So I took to Twitter, and they tweeted me and apologized.

      Yelp is definitely not a perfect system, but I agree that a business should communicate with its Yelp patrons since that is the most important aspect of the site. If a biz contacted me directly after I left a less-than-stellar review on their Yelp page, I might be inclined to give them a second chance since they took the time to reach out to me.

      • http://twitter.com/DonnaReedSteph stephanie anderson

        Absolutely. I’d be more impressed with their willingness to get it RIGHT then to BE right.

  • http://twitter.com/polianarchy Pi

    Small business owners who actually care what their customers think & feel use Yelp and other review sites as opportunities to learn and grow. I like to say this on the several social media client accounts I manage: “If you had a good experience, please tell your friends. If we can make your experience better, please tell us!” The internet has allowed a dialogue to grow between businesses and customers. The most successful exchanges occur when a business sees an average, mediocre, or negative rating as a chance to reach out to that customer and make their experience better. Punishing a customer for speaking their mind is not only an opportunity lost, but virtual suicide in such a tightly-knit community as ours.

    • http://www.estherfox.com/ Esther

      I agree! The worst thing for a business owner to do is something like this! Yeah, he deleted the posts, but that doesn’t make it go away! Google remembers everything that happens on social media. I wish more businesses would take their reviews more seriously though and actually reach out to their patrons if they have a bad experience, to try and change their minds for the next time. And you know, actually use it as a learning tool to help them grow as a business.

      • justanotherchef

        I don’t understand how a chef is supposed to take a review that basically states that it was the yelpers personal opinion and use it to grow as a business. What can i learn for the growth of my company by knowing that Allison B. doesn’t think the sand which tastes like jerk chicken to her.

        The culture of this industry is to make the guest leave the establishment happy, no matter what the case may be. Touch every table. Be involved in each guests experience. Act, acknowledge and apologize in the moment if necessary. Not to surf the Internet for ambiguous clues as to how to evolve as a business. You will never understand how these values are etched into everyone who works in the hospitality industry unless you yourself have been apart of it.

  • lc

    “…And then having the gaul…”? It’s gall. There are multiple spelling and grammatical errors in this post. I wholeheartedly agree with your argument, but it needs to be cogent in order to be effective–especially when it’s: a. placed on the internet; b. about using good social media skills; and c. cites the other party as stupid. Please work on upgrading your technique and grammar as a blogger.

    • lc

      Also, I thought this link was interesting in terms of how crazy Twitter can be: http://www.mediabistro.com/alltwitter/twitter-jerks-map_b27118

    • http://www.estherfox.com/ Esther

      While I appreciate your agreement with my argument, you didn’t really need to attack my grammar and technique in a public comment. A simple email would have been fine. Regardless, thanks for your comment though, I will correct my grammatical errors.

      • lc

        No worries. My apologies if it came across as me attacking you. I was simply noting what might make the post more effective, especially because I agree with you!! Never going to eat at this place. Thanks for bringing it to the larger public’s attention

        • http://www.estherfox.com/ Esther

          Ah, no problem! Honestly, I’ve been spelling it “gaul” my whole life, because spell check has never corrected me!

          And you’re welcome. It had to be done, even while I hate seeing local business shoot themselves in the foot.

  • spijim

    I want to start by being clear that tweet was childish and petty and it wouldn’t be cool to do something like that about someone who bumped into you on the bus Doing so would certainly never be good for business so I haven’t but, contrary to what a lot of people think the customer isn’t always right

    Having worked in the restaurant biz for a long time I can say, unequivocally, Yelp is the worst. Terrible. Sometimes a repeat customer is such a repeated problem and has such entitlement issues that they cost you a lot of money and it’s easier to just give them what they want (for the last time) then explain, as delicately as possible, that your restaurant is probably not for them. There are some diligent Yelpers worth their salt but most people on there think they’re the next Anthony Bourdain but wouldn’t even know how to set a table much less how to sit at one. When something is going wrong at a table you usually know it before the diner does. . You might think we’re too busy but we remember you. It’s our job. We remember where you sat, what you ordered, if there were any problems and how well you tipped. When you get a bad Yelp review, 99% of the time you can sit down with your staff and figure out who it was and what happened and reach out to that customer. The problem is that half the time it’s the customer expecting something they didn’t ask for or something that we don’t offer. All we can do is apologize for the confusion but you’re not getting free food because you’re so busy live blogging at your table that you didn’t bother to read the menu.

    Half the people Yelping about my restaurant (and we have a good rating) are clearly confusing it with some other place they’ve eaten – going so far as to get the cuisine wrong, the location and decor wrong and even complaining about or praising servers who don’t work for us. One particularly bad review of our restaurant placed me and of our servers (never on the floor on the same nights) at a different restaurant that serves similar cuisine. We discussed it at the restaurant and after deciding that it couldn’t possibly have happened in our dining room, we had Yelp remove it.

    Yelp ratings are clearly predictable. Expect lots of 4 and 5 star ratings when a place first opens because it’s new and “different” then, when people get bored with it, watch the rating go down a few points. It has very little to do with the quality of food, service or execution. How soon or how often you see a restaurant appear when you do a search has more to do with how much that restaurant is paying Yelp than it’s actual Yelp rating – which can also be massaged. It’s just another marketing vehicle, like Open Table or Grubhub that is just looking to get its hand in the pocket of every restaurant owner. People have no clue how slim profit margins in this biz are and if they knew that Yelp, Open Table, Grubhub, etc were dipping into our pockets for 5, 10 even 15% they might chill out a little.

    Diners might think these tools are convenient but all they do is make people lazy, impatient, entitled all the while driving up the cost of your food.

    • zj

      Or maybe it was just a shitty sandwich

      • spijim

        could very well have been a shitty sandwich. then again, some of my friends used to swear by O Sandwiches for banh mi, which I thought was gross. While one can account for poor customer service and a bad attitude there’s definitely no accounting for taste.

    • http://twitter.com/DonnaReedSteph stephanie anderson

      @spijim:disqus I appreciate the perspective of one who works in the restaurant business! And while I think that the way it was handled was poorly, I could see how Yelp could (unfairly) work against business owners. But when it comes down to an honest review that still gave the guy 3 stars, I think his response is indicative of how he runs a business and how he views his customers, which as a consumer, is very unattractive

    • justanotherchef

      AMEN!!!

  • Mychal B

    I can tell you I will NEVER eat at Blue Belly OR Mellody Brewing. Bad business!

    • http://www.estherfox.com/ Esther

      I agree with you! However, I just want to point out that MellodyBrewing did contact me this morning to clarify that he is actually not a business, but just some guy that writes about beer. But I digress. Even if he did own a restaurant, I wouldn’t eat there either!

    • http://twitter.com/DonnaReedSteph stephanie anderson

      Me neither, @2b834b1cab0d386f82ff215ddab23015:disqus . I don’t know why this bothers me so much. Maybe because we are in blogging/social media – and we GET it. And they DON’T. But they are so cocky about it?

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  • QV concerned

    “wildfire?” Really, if you kept this story as a piece on bad management in opening up a restaurant, fine. No, you go out of your way to try and bring down a small business for one mistake, try to ruin a small business in a neighborhood that wants this business in it. Frankly, many people are sick of Yelp and bloggers and tweets, if you want to tell them you didn’t like their food, tell them it to their face. Not with your Yelp from the comfort of your couch, thinking your doing the world a service. You are irresponsible with comments like that and your friends on FB are as well. Now this has turned into a “racist” comments according to Susan Graeser??? Where is the racism? If you’re reading racism into that tweet, that’s your own beliefs, don’t imply the intentions of what Blue Belly was saying. Frankly, I think they hate Yelp too and was pissed and overreacted. That is it. So quit your Hipster whining, open up a PBR, slam it, look in the mirror, and realize that people make mistakes, including yourself by attempting to create a “wildfire.”

  • Nicholas James

    It sucks that it had to go down like that, but dealing with day in day out criticism from armchair food critics and wannabe iron chef foodies is probably a real drag. All of the sudden some knuckle-head reads a food blog and thinks they have right to call out a restaurant for being “sub-par” in some way. No one’s going to where they work and smacking their boring stack of papers out of their hands. Calls to mind the Seinfeld heckling episode. I hope that people get tired of writing reviews and people get tired of reading them. Food journalism is laughable at best these days. Very upsetting.

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